Apollo Marketplace

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project overview

Description

Apollo Marketplace is one of its kind, the first Solana-based NFT Marketplace which rewards both buyers and sellers for every single transaction that you make on our platform. Transacting over Apollo is simple to begin by swapping your SOL token in exchange for the $APOLLO token, which is our native currency and lets you do a great passive income. There are no hidden fees or any lock-up duration and moreover, you can unstack your $APOLLO token at any time!

Earning rewards in Apollo is simple, as we distribute 2% of every transaction made on Apollo Marketplace by converting it into APOLLO to further reward it to those staking $APOLLO.

Main objectives

There are primarily two objectives that we aimed to accomplish through our design process

1.

To build a robust brand image for the product to boost the brand’s reputation by rightly connecting to the target audience and establishing a great rapport.

2.

To bring more accessibility and adoptability in terms of crypto trading, which will further drive users to adopt the product and foster trust.

our Goals

1.

User Stories & User Flow

2.

High Fidelity Wireframe

3.

Prototyping, User Testing

4.

User Interface, Visual Design

Tools

Design process

1.

2.

3.

4.

5.

understand

Brief Breakdown

Research

Competitive analysis

define

User Persona

Empathy Map

ideate

User Flow Chart

Information Architecture

prototype

Hi-fi Wireframes

Visual Design System

test

Usability Testing

Making changes based on User Feedback

Understand

1.

Brief Breakdown

NFT (Non-Fungible Tokens) are a sort of digital asset that can represent a wide range of real-world objects ranging from music, art, video, or any gaming item. NFTs can be traded in Marketplaces, which are specially created as a special type of trading platform, which is very popular among users for trading cryptocurrency.

Like every technology that starts getting adopted, faces some of the other challenges, NFTs too are facing some issues. Currently, with the increased adoption of NFTs, they are facing a plethora of problems causing due to the slowdown of the network due to congestion and this pushed up the transaction fees for the users. Solana in this current scenario is one of the prevalent Blockchain protocols which fits in the role to solve all these issues plaguing NFT Marketplaces by enabling quick transactions due to its unique algorithm and unbelievable low gas fees.

Apollo Marketplace is one of its unique kind, first Solana-based Marketplace which rewards both buyers and sellers for every single transaction that is made on our platform.

2.

Research

We research thoroughly about the prevailing conditions in the market before ideating the product and conduct a detailed survey regarding what features are demanded by our users. We design our product in such a way that the shortcomings of existing platforms get conveniently eradicated and we create an optimal flawless product in the shortest possible timeline.

3.

Competitive analysis

We keep ourselves continuously updated with the ongoing trends in the world about the product, user behaviors, and our potential competitors.

We carefully analyze our competitor’s strengths and weaknesses in comparison to ours to find a gap in the market for our product. This lets us have a greater picture of the competition around us and helps us in emulating even higher success than our competitors and avoiding any possible failure.

define

1.

User persona

Harsh Parmar

Flight Navigator

Age

: 28

Status

: Single

Location

: Kuala Lumpur, Malaysia

about us

Harsh is a navigator, who is flying with a major airlines company based in Kuala Lumpur, Malaysia. Traveling the world over and collecting valuables is his passion since childhood, initially with his parents and later due to his work. Because of his passion for collectibles, he was introduced to the world of NFTs and brought a complete set of NFTs as collectibles. Since then he has been actively trading and collecting over Apollo Marketplace.

goals

  • To become a good NFT trader, who can effectively trade at the global level.
  • To collect all creative collectibles in form of NFT.

needs

  • Looking for an NFT Marketplace platform where he can learn nuances of NFT trading.
  • Wants to learn more effective trading from expert profiles.

Pain Points

  • There are too many NFTs present from a wide range which sometimes confuses novice users.
  • Take much time for a novice to learn to trade in NFTs.

personality

  • Art Enthusiast
  • Extrobert
  • Cautions

2.

Empathy Map

Say

  • An NFT’s value comes from its uniqueness and the extent it allows artists to earn from their creations.
  •  
  • Since this Marketplace has all facilities to buy and sell, so I will be creating an account to start trading in NFTs.

thinks

  • Being a part-time hobbyist this NFT platform would be great to showcase my art as an artist.
  •  
  • Worried about whether my arts in form of NFTs would convince buyers or not?

does

  • Researches on NFTs and Cryptocurrencies.
  •  
  • Read articles, blog & watching video to understand NFT.
  •  
  • Research on different NFT platforms.

feels

  • What if I lose my money if I invest my money in NFTs, as I have heard many people had been duped in name of NFT?

  • Will I get a good return on my invertments?

  • Is it safe to trade on NFT platforms?

  • This is the right time to dive into the NFT Marketplace, as I feel apart from my job, NFTs would provide me with some passive income.

ideate

1.

User Flow Chart

2.

Information Architecture

prototyping

1.

Hi-fi Fidelity Wireframes

Before moving to the actual design, it’s an industry standard practice to make wife-frame and start brainstorming your ideas keeping flow in mind. While creating the thought process, we keep client in loop for quick discussion and approval. This helps us to bring everyone on single page.

2.

Visual Design System

We define visual representation of the values and personality of your brand through our innovative designs.

Typography

Typography is the art and science of font style, appearance, and structure which creates harmony and consistency in a design. Hence, we used the font Integral & DM Sans which is simple and easily readable.

Integral CF

aa

Semi Bold

aa

Bold

display (Integral CF)

xxl

bold

96px

xl

Bold

64px

lg

bold

44px

MD

Bold

36px

sm

Bold

32px

xs

bold

28px

heading (Integral CF)

xxl

bold

40px

xl

bold

36px

lg

bold

32px

md

bold

28px

sm

bold

24px

xs

bold

20px

DM Sans

Aa

Regular

Aa

Bold

label (Integral CF & DM sans)

Paragraph (DM sans)

lg
bold
18px
Md
Bold (DM Sans)
16px
Sm
Bold (DM Sans)
14px
Xs
Bold (DM Sans)
12px

Paragraph (DM sans)

lg
Regular
18px
Md
Regular
16px
Sm
Regular
14px
Xs
Regular
12px

Colour

We use colors in such a way that it harmonizes perfectly with the UI/UX and looks relatable to the product attractively.

Main colors

#CE4197

#5B85E5

#EAE5F4

Other colors

#FFFFFF

#E4E0E2

#B1C3D5

#221E2D

#FAD94A

#E11900

#00E599

Gradient colors

1.

#CE4197 - #7B42D8 - #5B85E5 (Linear)

2.

#00E599 - #20AD9E - #0C6A88 - #1981AD (Linear)

3.

#B700E5 - #8020AD - #600C88 - #6C19AD (Linear)

iconography

We have used a range of recognizable and noticeable icons to communicate features and functionalities as the usage of recognizable and clear icons help in navigation as most users perceive images faster than words.

buttons

Color

Primary

elements

Upcoming Launch

Aurory

ITEMS
999

PRICE
1.50 SOL

LIMIT
3 TOKENS

General Text content of upcoming launches goes here

test

1.

Testing on Potential Users

The phase of testing is somewhat relatable to beta version which is launched prior to the final launching of the product. Under this testing phase, we share the wireframe link to the potential people within our organization, who have vast knowledge and experience regarding product design.

2.

Making changes based on User Feedback

We collect those vital feedback from those users within our organization, who under the testing phase were given the link of wireframe. Further we evaluate the pros and cons of each feedback received from them in terms of applying them in practicality and how it can affect in functioning of the final product.

Actual
screens

Home page

Explore collections

Explore nft’s

NFT detail page

Profile setting

notification setting

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